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Revenue Operations and the CMO: Game Changer or Game Over?

Revenue Operations and the CMO: Game Changer or Game Over?

Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then formalizing the elements that expand the potential for alignment to succeed. But many marketing leaders believe revenue ops is the death knell of all they’ve done to win respect and a seat at…

Read the full article at: www.siriusdecisions.com

Chief Marketing Officer

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